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Customer Preference Array based Distruptive Innovation
In an earlier post, I explained why I think Clayton Christensen’s classic description disruptive innovations is just a special case of a more general theory of disruptive innovation. Today, I will sum in an even more succinct and, in my opinion, spot-on way what disruptive innovation actually is and how to design a business to…
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Innovator’s Strategy: An alternative description of disruption theory
Raynor’s definition of a Disruptive Business Model In Innovator’s Manifesto, Michael Raynor describes a model of Disruptive Innovation that expands upon Porter’s concept of Strategic Differentiation. This is better than previous descriptions, but it still gets the categories somewhat wrong.Share this!Facebook0GoogleTwitterEmail